By Russell Moore, at www.russellmoore.com.
Social media lit up during this year’s Super Bowl over the abortion lobby’s outrage about a chip commercial. Doritos aired an advertisement depicting a husband and wife proudly looking at an ultrasound of their unborn baby. Suddenly, the baby begins motioning for the Doritos chips that her dad is eating. Dad then begins moving his bag of snacks around his wife’s belly to get his baby to follow it, which the baby does.
In response, NARAL, a national abortion rights lobby, posted on Twitter, denouncing the ad for “using [the] #antichoice tactic of humanizing fetuses.”
In some ways, this is indicative of the state of American culture wars and outrage culture. The ad was about selling chips, not about taking any sort of political stance. But, at another level, the hubbub here gets right to the heart of what the debate over human dignity is all about.
The abortion lobby responded this way to a commercial that wasn’t in any way directed at them. It wasn’t about abortion at all. Why? The outrage was because any hint of personhood inside the womb is the beginning of the end for a culture of death.
The fact that the parents in this ad (it is telling that the abortion lobby’s Twitter feed referred to them as a “Mom” and a “Dad”) could recognize the “product of conception” on a sonogram as their child was problematic for NARAL. The abortion lobby didn’t want viewers to see on television what every expectant mother can see in a sonogram—that the child within her is a growing human being, not just a blob of dark matter. The ad didn’t “humanize” the “fetus,” God did.