We should have seen it coming. Back in 1989 two young activists pushing for the normalization of homosexuality coauthored a book intended to serve as a political strategy manual and public relations guide for their movement. In After the Ball: How America Will Conquer its Fear and Hatred of Gays in the 90s, authors Marshall Kirk and Hunter Madsen argued that efforts to normalize homosexuality and homosexual relationships would fail unless their movement shifted its argument to a demand for civil rights, rather than for moral acceptance. Kirk and Madsen argued that homosexual activists and their allies should avoid talking about sex and sexuality. Instead, “the imagery of sex per se should be downplayed, and the issue of gay rights reduced, as far as possible, to an abstract social question.”
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