By Amy Jacobs, Christian Daily.
That’s what 19 percent of U.S. evangelical leaders said in a survey that asked them to list three criteria that Americans prioritize when choosing a church.
Rounding out the top three criteria was worship music, 16 percent of evangelical leaders believe.
Greg Johnson, president of Standing Together, recognized that people are consumers, “like it or not.”
“Without a friendly, attractive and energetic first impression, they will usually not return for a second impression,” he said in the survey.
Carmen Fowler LaBerge, president of the Presbyterian Lay Committee would like to think that people would select a church based on how preachers interpret Scriptures, spiritual vitality, authenticity and missional passion.
But, she admitted, “that is not the world I currently observe.”