By Adelle M. Banks, Religion News Service
The Presbyterian Church (USA) is scrapping an ad campaign for the needy after it was blasted for being culturally and socially insensitive.
The One Great Hour of Sharing campaign originally included an image of an Asian girl with the words “Needs help with her drinking problem” and, in smaller lettering: “She can’t find water.” Another image featured a man with the words “Needs help getting high,” followed in smaller lettering with: “Above the flood waters.”
Linda Valentine, executive director of the Presbyterian Mission Agency, said a redesign has begun and the new campaign should appear in February.
“We made a great misstep,” she said. “We acknowledged that the materials not only perpetuated offensive racial stereotypes but were insensitive to struggles with addiction that are real struggles and many of our churches and many of our ministries are working with those very people.”