We are fast becoming a pornographic society. Over the course of the last decade, explicitly sexual images have crept into advertising, marketing, and virtually every niche of American life. This ambient pornography is now almost everywhere, from the local shopping mall to prime-time television.
By some estimations, the production and sale of explicit pornography now represents the seventh-largest industry in America. New videos and internet pages are produced each week, with the digital revolution bringing a host of new delivery systems. Every new digital platform becomes a marketing opportunity for the pornography industry.
To no one’s surprise, the vast majority of those who consume pornography are males. It is no trade secret that males are highly stimulated by visual images, whether still or video. That is not a new development, as ancient forms of pornography attest. What is new is all about access. Today’s men and boys are not looking at line pictures drawn on cave walls. They have almost instant access to countless forms of pornography in a myriad of formats.
But, even as technology has brought new avenues for the transmission of pornography, modern research also brings a new understanding of how pornography works in the male brain. While this research does nothing to reduce the moral culpability of males who consume pornography, it does help to explain how the habit becomes so addictive.