Crowds packed out 723 theaters coast to coast as the movie “Irreplaceable” premiered last night to a total audience topping 97,000, Focus on the Family said.
Many showings in the “one night only” event sold out – in Atlanta, Dallas, Miami, Seattle, St. Louis, and Fresno and Santa Monica, Calif., among other cities. As a result, dozens of theaters will offer an encore presentation Thursday, May 15, the Christian ministry said in an exclusive statement to The Foundry.
“We rejoice in these sold-out theaters not because it represents a marketing or PR success for us – but because every seat sold was filled by a real person who God loves,” said Jim Daly, president of Focus on the Family.
“Irreplaceable,” the first theatrical film production from Focus, follows New Zealand father Tim Sisarich to a half-dozen nations on a search for answers to why family, marriage, and children matter for the future of society.
Sisarich meets up with local leaders throughout his journey who share their personal insights, among them author Eric Metaxas, law professor Helen Alvaré, former NFL chaplain Carey Casey, and cultural commentator Michael Medved. (One of those featured, Jonathan Last, discussed his book “What to Expect When No One’s Expecting” last year at The Heritage Foundation.)
Read more at http://blog.heritage.org/2014/05/07/nearly-100k-moviegoers-focus-pro-family-film-big-debut/